How to Start your Own Advertising Firm in Singapore

Start Your Own Advertising Business in Singapore for $395

In total, ad spend in Singapore is expected to reach 1.95 billion U.S. dollars in 2017
Singapore’s overall advertising CAGR is forecasted at 4.4% over the next five years, projected to grow from US$1.8 billion in 2015 to US$2.2 billion in 2020
Singapore’s advertising industry is self-regulated. Advertising Standards Authority of Singapore (ASAS) administers the Singapore Code of Advertising Practice, which focuses on ensuring that advertisements are legal, decent and truthful
Many of the world’s largest advertising agencies such as TBWA and Saatchi & Saatchi have set up their regional headquarters in Singapore, alongside local advertising agencies

Advertising: Medium, Message and Target Audience

The main role of an advertising agency is to work with clients to develop and manage an Advertising Campaign.  Selecting the right medium for the message to reach a targeted audience is crucial for the success of any marketing campaign. While traditional media, such as Print Advertising, Broadcast Advertising, Direct Mail and Telemarketing, are still proven techniques that achieve good success rates, Digital (online) advertising, such as Websites, Social Networking Sites, Content Advertising, Banner Ads and Video Marketing, have become indispensable due to their cost effectiveness and audience reach.

Creating Advertising Campaigns – Job of an Account Manager

  • Meets with Client to identify needs and goals
  • Writes a Creative Brief based on Client’s needs and goals
  • Briefs the creative team on timeline, budget, proposed media and other details
  • Assesses and sorts out the first round of ideas from creative team
  • Approves the final ideas and presents them to the Client
  • Reworks ideas based on Client’s feedback until greenlight is given
  • Produces the ads based on budget and timeline
  • Presents final ads to Client for approval
  • Publishes the final ads on different media
  • Monitors the success of the ads and gives feedback to Client

Licensing and Other Legal Formalities for Starting an Advertising Agency in Singapore

Incorporating your Advertising Agency On ACRA

Registering your company on the Accounting and Corporate Regulatory Authority of Singapore is the first step to kicking off your business venture. Successfully registered, your company will receive a Unique Entity Number (UEN), which is required when making applications for other licences and permits.

Advertising Agency Licensing Requirements

After obtaining your business licence from ACRA, you may need one, a combination, or all of the licenses listed below, depending on your advertising agency’s operations:

For displaying billboards in Singapore, approval from the following authorities is necessary:

  • the Building and Construction Authority (BCA), if the ads will be placed on various buildings
  • the Land Transport Authority (LTA), in case of companies placing ads on their car fleet
  • from relevant property associations, if the boards are placed on private buildings

Internet Service & Content Provider Licence

Content providers are automatically licensed under the current Class Licence Scheme. An advertising agency must abide by the regulations and rules set forth in the Class Licence Conditions and the Internet Code of Practice.

Other Formalities to Consider

  • CPF Employer Registration
  • Work Permit

VentureHaven will assist you with Incorporating and obtaining the necessary licences for starting an Advertising Agency in Singapore. Contact us for a free consultation now!